Why we think so much about our hair

We spend an inordinate amount of time thinking about, and in various ways ‘styling’ our hair. It’s not entirely silly; we’re trying to tell the world – through the language of keratin strands – about who we are. If you like our films, take a look at our shop (we ship worldwide):
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FURTHER READING

“It could seem bizarre quite how long we spend on those strands of stringy keratin that sprout – unreliably – from our scalps. We will, over a lifetime, devote thousands of hours and even more money on hairdressers’ careful attempts to coax and sculpt our coiffure into exactly the right colour, shape and dimension. There are days when our entire mood will be supported by a sense that our hair is cooperating and others when our spirits will be just as powerfully ruined by an unfortunate glimpse of our disobedient locks in an elevator mirror...”

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CREDITS

Produced in collaboration with:

Joe Bichard